Almost every business nowadays has a social media account to better tap its customer base. Even businesses you’ve long patronized, like a roofing contractor in your town, will have at least one page. It takes a different dimension, however, when you are looking for your own business to make a statement. Establishing an easy-to-recall brand right on the social media accounts can work in various ways.
Most social media sites have configured their account profiles to have a cover photo in addition to the profile picture. That in mind, try using the company logo to stand out against a background for the cover pic. Make sure the background color is not the same as any one of the colors in the logo to prevent color bleeding. A different version of the logo will serve as the profile pic.
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Never forget to share your business address, official website, and contact details in the account’s “About” field. At the same time, if you have other official social media accounts, post their URLs too, but be sure all of them are updated with the same content, especially the profile descriptions. Be aware that not all customers are on all social media sites as you.
A uniform setup for your online presence can amount to a full-court press when you are eager to welcome customers. They are out there looking for you too.