Social media is ingrained in today’s culture and indeed facilitates further engagement with one’s audience. This often requires assembling official accounts to link your content to and encourage people to “like” or “follow” you. Shane says that leads to the challenge of getting to know your followers and being able to accept and share their inputs.
While you would want to let your customers know more about you, you can still draw the line for your privacy needs. As most online content is shareable, a seemingly harmless yet inappropriate remark can make the rounds fast. Brand marketing strategists in Indianapolis such as 1st Page will help you stamp down the negative press using reputation management services.