Pinterest is the Internet’s corkboard. Not only can you pin everything interesting you see, others can see these things, as well. This online platform has more or less 30 million unique users in the U.S. alone, with more than a million visitors every day. Its success as a marketing medium, registering more referral traffic than LinkedIn, Google+, and YouTube combined, is also touted.
Behind this seemingly-complex model of success is a simple strategy, one that harkens back to the basics of brand marketing. One brand marketing strategist said its success can be attributed to the fact that it was “built by users,” not by the company alone. The company hired to handle Pinterest’s marketing campaign found out that talking to its avid users was a boon.
Soon enough, Pinterest began introducing user-friendly features, which greatly helped attract new users (although it’s an exclusive club unlike Facebook and Twitter). For Pinterest users, this online corkboard simplified hoarding and viewing interesting images, which also sets the stage for choice Pinterest boards to go viral.
Pinterest’s story best exemplifies the virtue of listening to your customers instead of listening to yourself. After all, they’ll be benefitting the most from your product or service, not you.