Inventors’ Day is an annual day of celebrating centuries of innovation by the brightest minds in history. The date varies from country to country; in the U.S., it’s celebrated on February 11, the birthday of Thomas Alva Edison, credited inventor of the light bulb. For General Electric (GE), one of several companies Edison founded, it would be embarrassing to miss this.Every year on this day, GE encourages the public to come up with their own inventions, ranging from the practical to downright science fiction. Entries would be uploaded on Twitter with the hashtag “#IWantToInvent”. Chosen entries will be featured by GE, no matter how impossible the concept may appear.
One featured invention last year was a “hand holding robot”. It basically does just that but with additional features like satellite radio, warm, huggable midsection, and all-terrain wheels. It may not become reality anytime soon, but that’s not the aim of GE’s event. Inventors’ Day celebrates innovation itself as a concept, the ingenuity of the human race.
This is one of many examples of a popular and effective marketing plan. Making a product and service should no longer solely serve the core interests of the manufacturer alone but rather that of both the producer and the consumer. While such a strategy might not boost sales immediately, the immense exposure that would be granted by celebrating an auspicious occasion will project that effect later on.