Brand Optimization is the New Normal

If you’re a business owner in Indianapolis, chances are you want people to be familiar with your brand. When people remember your business, they’ll come back to patronize your products and services, resulting to profits and great customer relationships.

Except it’s not as simple as that. While some owners may think of brand optimization as an unnecessary expense, it’s actually the new normal. Your business is now one of thousands of other companies vying for consumer attention online, and it’s not difficult to get lost in the shuffle.

Celebrating Innovation as a Marketing Plan

Inventors’ Day is an annual day of celebrating centuries of innovation by the brightest minds in history. The date varies from country to country; in the U.S., it’s celebrated on February 11, the birthday of Thomas Alva Edison, credited inventor of the light bulb. For General Electric (GE), one of several companies Edison founded, it would be embarrassing to miss this.

Building Brand Awareness through SEO

In promoting your business online, search engine optimization or SEO is one of the most important tools in your arsenal. Nevertheless, you should see to it that you are assembling this instrument right, so that its functions will mainly revolve around spreading word about your brand and establishing it within your customers’ minds.

Use Google Webmaster Tools

The Webmaster Tools is a free service by Google that allows businesses and online marketing companies to check indexing status and the flow of traffic into websites. It is essential that you submit your site for this program, because with it, you can have a nice bird’s-eye-view of web activity flowing in and out of your site.

Register in Google Places

You will need to set up and develop a Google Places page so your customers can be led to your website whenever they’re looking for your products and services. The search engine will also use the data you put into your page for search engine ranking page or SERP purposes, so be sure to make it as comprehensive as you can.

Focus on Quality Content

Writing quality content and posting it on your site or social media pages will not only help you generate backlinks from reputable sites, but will also allow your customers to gain better insights about your business. Quality content using efficient keywords is one of the most effective SEO strategies today.