Brand Optimization is the New Normal

If you’re a business owner in Indianapolis, chances are you want people to be familiar with your brand. When people remember your business, they’ll come back to patronize your products and services, resulting to profits and great customer relationships.

Except it’s not as simple as that. While some owners may think of brand optimization as an unnecessary expense, it’s actually the new normal. Your business is now one of thousands of other companies vying for consumer attention online, and it’s not difficult to get lost in the shuffle.

Celebrating Innovation as a Marketing Plan

Inventors’ Day is an annual day of celebrating centuries of innovation by the brightest minds in history. The date varies from country to country; in the U.S., it’s celebrated on February 11, the birthday of Thomas Alva Edison, credited inventor of the light bulb. For General Electric (GE), one of several companies Edison founded, it would be embarrassing to miss this.

Who Says Brand Marketing Basics Won’t Work?

Pinterest is the Internet’s corkboard. Not only can you pin everything interesting you see, others can see these things, as well. This online platform has more or less 30 million unique users in the U.S. alone, with more than a million visitors every day. Its success as a marketing medium, registering more referral traffic than LinkedIn, Google+, and YouTube combined, is also touted.

Behind this seemingly-complex model of success is a simple strategy, one that harkens back to the basics of brand marketing. One brand marketing strategist said its success can be attributed to the fact that it was “built by users,” not by the company alone. The company hired to handle Pinterest’s marketing campaign found out that talking to its avid users was a boon.